Case Study

Product Development and Growth Strategy for $1B Chemicals Organization

"Defining and measuring global market for a new product development in an emerging sector to support creation of business case."

Services Performed


  • $1B chemicals organization had developed novel technology process for creating a new product
  • Presented a need to understand broader market, barriers to entry, and areas in which they can leverage internal strengths to capture new market share
  • Required understanding of global market and defining key areas that align with long-term organizational goals to create a go-to-market strategy
  • Inaugural exploration into this emerging sector
  • SLKone was hired to conduct market research and aid in identifying go-to-market- strategy for new product

Bespoke Solutions

  • Performed detailed review of global landscape, key competitors, products / services, and use cases
  • Executed quantitative regional analysis on global market demand by product type, region, application, and end user; including market dynamics evaluations and a competitive landscape overview
  • Conducted internal qualitative interviews with all functions to identify client’s internal capabilities, constraints, and focal areas
  • Constructed findings, analyses, and summaries into a final deliverable to be used by client when developing a fully vetted business case for the leadership team that supports their proposal / thesis

Leading With Results

  • Created strategic, detailed pathway and next steps for creation of the final business case
  • Recommended top 4 options based on multiple variables
    • Use cases, key markets, preferable geographies, market size & rates
  • Detailed review of overall market
    • Porter’s Five Forces Analysis of Market Dynamics
    • Regulatory & Standards Impacts
    • COVID-19 Impacts to Market
    • Market Risks & Opportunities
    • Competitor Landscape
  • Provided detailed analyses of all impact factors of entering new market
    • Size (volume & $), growth rates, top applications & end users
Case studies and expertise may represent projects and engagements performed by SLKone team members prior to their employment at SLKone