Situation
- $1B chemicals organization had developed novel technology process for creating a new product
- Presented a need to understand broader market, barriers to entry, and areas in which they can leverage internal strengths to capture new market share
- Required understanding of global market and defining key areas that align with long-term organizational goals to create a go-to-market strategy
- Inaugural exploration into this emerging sector
- SLKone was hired to conduct market research and aid in identifying go-to-market- strategy for new product
Bespoke Solutions
- Performed detailed review of global landscape, key competitors, products / services, and use cases
- Executed quantitative regional analysis on global market demand by product type, region, application, and end user; including market dynamics evaluations and a competitive landscape overview
- Conducted internal qualitative interviews with all functions to identify client’s internal capabilities, constraints, and focal areas
- Constructed findings, analyses, and summaries into a final deliverable to be used by client when developing a fully vetted business case for the leadership team that supports their proposal / thesis
Leading With Results
- Created strategic, detailed pathway and next steps for creation of the final business case
- Recommended top 4 options based on multiple variables
- Use cases, key markets, preferable geographies, market size & rates
- Detailed review of overall market
- Porter’s Five Forces Analysis of Market Dynamics
- Regulatory & Standards Impacts
- COVID-19 Impacts to Market
- Market Risks & Opportunities
- Competitor Landscape
- Provided detailed analyses of all impact factors of entering new market
- Size (volume & $), growth rates, top applications & end users