Dr. Sridhar Balasubramanian

Professor of Marketing, Kenan Flagler Business School

Sridhar Balasubramanian is currently the Professor of Marketing at the Kenan Flagler Business School, where he has also served as associate dean for both the full-time and online MBA programs. There, he specializes in bringing the tools and concepts of market and customer-focus into other functional areas, including human resource management. He received his PhD and MA from Yale University, his MBA from the Indian Institute of Management (IIM Bangalore-India) and his B Tech degree from the Indian Institute of Technology (IIT Kharagpur-India).

Dr. Balasubramanian has been recognized for his pioneering research on how internet and mobile channels are reshaping business and marketing. His research has won awards from organizations such as INFORMS and the National Science Foundation, including the John D.C. Little Award for the best paper in marketing and management science.

Dr. Balasubramanian has worked with researchers across many functional areas including operations, IT, management, and strategy. His research has been cited more than 1,800 times on the Social Science Citation Index and more than 6,460 times on the Google Scholar Citation Index. It appears in journals such as Marketing Science, Management Science, Manufacturing & Services Operations Management, Journal of Marketing, Journal of Marketing Research, Journal of Operations Management, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems and Sloan Management Review. He has served as guest editor for the centennial issue of the Journal of Retailing, as a reviewer for numerous publishers, and on the editorial board of Marketing Science and the Journal of Interactive Marketing.

Poets & Quants named Dr. Balasubramanian “one of the Top 50 Business Professors in the World” while UNC Kenan-Flagler designated him as an “MBA Master Teacher.” He also received the Weatherspoon Award for Excellence in Ph.D. Teaching, the UNC Executive Development Above and Beyond Award, and six best teacher awards for executive MBA programs.

Dr. Balasubramanian also works actively with the corporate world and has and consulted with numerous organizations in the United States, Africa, Asia, Europe, and South America. He has advised start-ups and existing firms on issues related to customer focus, design and implementation of marketing strategy, creative thinking and innovation, and profitable innovation and growth. Before he began his academic career, he was an area sales manager for India’s leading food manufacturing and marketing company.